I’ve slowly been (finally) getting to grips with the Facebook friends lists feature and have been noticing some interesting side effects of using it.
First of all, I finally know how to get Facebook to stop censoring my newsfeed. You add people to your “close friends” list, then you get every gory detail.
So next – do I want my lists to be cumulative or exclusive? Do I want close friends to appear in acquaintances as well? I opted for exclusive – if they are on one, then I won’t put them on the other.
Restricted friends – i.e. those friends you want to list (for whatever reason, friends hardly ever means “friends” on Facebook) that by default, you are happy to not see what you get up to. A smart move by Facebook as by giving this built-in censoring people will be happy to divulge more to the social network “safe” in the knowledge that their boss, parent or otherwise “don’t want to unfriend but don’t want to broadcast to” contact won’t see it.
The “smart lists” are interesting too – grouping those to have openly admitted to going to the same school, working at the same company or otherwise are members of something that is shared with you. But I notice that Facebook still offers up the rest of your friends as suggestions for adding to these lists too.
So, if I haven’t volunteered a piece of information – say which school I went to – but a number of my friends have, then it would be natural for them, if using the school smart list, to “add” me to their list for their school. The upshot is that even if I didn’t want to tell Facebook what school I went to, they don’t need me to anymore. The chances are that at least one of my friends will have put me in their “school” smart list.
This is like other people tagging me in photos but without me being able to opt out.
Crowdsourced personal tagging. Nice one Facebook – you seemed to have snuck that one in on us all and managed to align the incentives so that people will do it because its useful to them. Clever.
What’s next I wonder – smart lists for interests, sexual orientation, age, location? Oh yes, they already do that one – anyone I’m friends with can now tag me as a “local” friend and tell Facebook where I am whether I wanted to tell them or not.
Ok, so how about a generic framework for me to create my own list, add a set of people and then use the Facebook “like” system to categorise it in a way that is meaningful to me – with the side effect of telling Facebook everyone who (in my opinion) likes banana ice-cream, whilst building lego models at Justin Bieber gigs (or whatever criteria I’ve chosen to use).
And of course you’ll have no idea of how others have classified you. And you’ll have no option to refute it. I wonder how long it will be before there is a healthy third-party marketing business to work the system. How about a company paying people a penny to classify their friends with an interest in their product, so that ads for it float to the top of their Facebook page? You can already run “campaigns” to get more likes, visits, page views and so on (the scary one is paying $0.13 to “create a gmail account for me” … no prizes for guessing what that might be trying to circumvent …).
Getting your friends to “out you” on Facebook. Creepy yet? Oh yes. Good job that is a long way into the future … ahem, well actually, maybe it isn’t.
And of course, just deciding not to be part of this is probably non longer an option. Even if you’re not on Facebook, it probably doesn’t need you to be anymore – your friends can tell it all it needs to know. Just imagine the advertising opportunities for Facebook that already exist from sending emails to those not yet on Facebook based on what their friends have already volunteered about them.