This is a day that will go down in history … (maybe). 4th April is World Pillow Fight day, and there is one planned for Cardiff, London, and … Northampton! 3pm in the Market Square, if you’re not doing anything else. There are more details in the Flash Mob Northampton Facebook group.
After noting improv everywhere the other week, I’ve started seeing the T-mobile ad on the TV and around and about, which is a very similar sort of thing. It gives the impression of an improvised, flash-mob style dance routine at London’s Liverpool St station.
It shows what a ubiquitous brand YouTube has become, sort of like how people have started saying they are ‘just off to google for something’ (although I’ve yet to see someone google for their keys … but with RFID and predictions about the ‘Internet of things‘, maybe one day that even that will come).