T-Mobile ad

February 4, 2009 at 6:02 pm (computers, interesting, internet, places) (, , , , , , , )

After noting improv everywhere the other week, I’ve started seeing the T-mobile ad on the TV and around and about, which is a very similar sort of thing. It gives the impression of an improvised, flash-mob style dance routine at London’s Liverpool St station.

One of the curious things for me though, is seeing the ad on those TV ad screens in stations and the Tube finishing with a URL that directly mentions YouTube.

It shows what a ubiquitous brand YouTube has become, sort of like how people have started saying they are ‘just off to google for something’ (although I’ve yet to see someone google for their keys … but with RFID and predictions about the ‘Internet of things‘, maybe one day that even that will come).

Kevin.

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Improv Everywhere

January 25, 2009 at 4:15 pm (art, interesting, odds) (, , , , , , , , , , )

I like to see interesting, arty, short films in the name of harmless entertainment. With this in mind, someone pointed me at Improv Everwhere recently. These guys go on ‘missions’ around the world, involving many people in a planned public stunt. The ones that really caught my eye are:

Human Mirror

In this one, they have lots of sets of identical twins on a tube train, one each side of the train. When one moves, the other mirrors the movement. An inspired stunt.

Food Court Musical

In this one, members of the public in a cafe (staff and customers) suddenly, spontaneously, burst into song and perform a musical number. Very well done considering the circumstances.

Frozen Grand Central

This is one of my favourites. At a pre-determined point, in Grand Central Station, around 200 people just ‘freeze’ for 5 minutes on the main concourse. Very good.

Look Up More

A group of them make their way to the lit windows of a multi-story department store. Then, following signals from the ground, they start dancing. Would have been something to see!

Kevin.

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